Richard and I were due to fly out to San Francisco this week for a late summer holiday but unfortunately, we’ve had some personal and work commitments which have caused us to change our plans.
That’s not stopped me admiring holiday time adverts though and these two below are the ones that have stayed with me during the weeks of summer.
The Cooperative continues to go from strength to strength in terms of modernising and strengthening its brand image.
I think that the use of Andy Williams’s ‘It’s The Most Wonderful Time Of The Year’ – a song so often associated with the excitement of Christmas – was a genius choice as the soundtrack to their summer advert and the perfect accompaniment to the footage of barbecue entertaining and outdoor fun.
Meanwhile Virgin Holidays have been encouraging us to unleash our mojo on one of their cruises in a series of musical style TV adverts.
The ‘Unleash Your Mojo’ campaign was created by M&C Saatchi and targets families and older holidaymakers.
This one, aimed at ‘nifty fifties’ ‘post family’ holiday goers, and executed with a fun but surprising effective impact is my favourite.
What have been your favourite summer adverts?